... is the gut feeling you get about a product.. Branding allows businesses to attract and speak to their customers with clarity and authenticity. It is a deliberate differentiation between you and everyone-else in the market".
Speak to your customers with clarity and authenticity.
Your Complete Branding Package
- The Breakdown -
A logo is an image but a brand has guidelines for deliberate differentiation between your business and every other business in the market. Your brand allows you to target, attract and speak to your customers with clarity and authenticity. Your brand is not only what you think you are but also what the audience thinks you are. The ultimate goal in the branding process is to align those two perceptions as closely as possible.
The human brain first sees colors, then shapes, then numbers, then if attention follows, the brain sees words last. Your brand is not just your logo but your colors, shapes, numbers and how they are presented across all media platforms. Your Lionize Productions branding package includes a branding guidelines package with color codes, fonts, and rules of print with your company's mantra(s) or tagline(s).
In 2018, Lionize Productions does not have or recommend a 'logo only' design package but can accommodate any design needs including logo design with a simple consult.
1) Business analysis and consult
Speak with Lionize Productions about your business, it's missions, targeted audience, deliverables and it's industry. Together, we analyze your business' market, target your desired market and design the branding paradigm to attract and speak to your customers with clarity and authenticity.
2) Logo and branding design package first draft
You will receive your first draft branding guidelines package and begin the process of customizing to your satisfaction. In your branding guidelines package, you will see the brand's logo, fonts, color pallet and print guidelines including templates for your business card, letterheads and email signature. Industry specific design 'Add-Ons' are available including road signs, building signage, vehicle wraps, apparel designs, pamphlets, brochures, menus and more in our 'Branding Ala Carte'.
3) First Draft Consult
Bring all of your thoughts to the table about the branding currently developed and Lionize Productions will begin the process of the first round edits to your preference. You will provide your input on everything in the branding guidelines including the brand's logo, fonts, color pallet and print guidelines.
4) Your Final Launchable Draft
Your branding guidelines package will be complete including all design projects (Adobe Photoshop and Illustrator) and necessary files to get started on your launch.
5) Support and Edits
Lionize Productions stands by it's work and it's clients. When you are a Lionize client, you are always welcome to further edits and adjustments at no additional costs (not including full re-branding).